Shoppers stay home on Boxing Day as footfall drops by almost half on pre-COVID levels

Business

Footfall at shopping sites across the UK on Boxing Day fell to almost half of levels seen pre-pandemic, figures show.

Shopping centres, usually filled with Boxing Day sale bargain hunters, saw footfall plunge by almost 50% compared to the same day in 2019, while high streets and retail parks saw falls of 38% and 40%.

The overall drop across all shopping sites was 41%, seemingly the result of people changing their behaviour amid concern over the Omicron variant and Sunday trading.

Boxing Day shoppers queue to enter shops in the centre of Cardiff, Wales, as new Covid-19 rules come into force. Groups of no more than six people will be allowed to meet in pubs, cinemas and restaurants in Wales, with two-metre social distancing being required in public premises and offices. Picture date: Sunday December 26, 2021.
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Footfall fell by more than half in Wales compared to 2019

Diane Wehrle, insights director at industry analyst Springboard, who compile the figures, said: “A major reason for the significantly lower footfall compared with 2019 will be due to consumers’ ongoing nervousness about the COVID infection rate.

“In addition, Sunday generally has the lowest footfall on any day in the week so a comparison with 2019 when Boxing Day fell on a Thursday will always have meant that footfall would be lower than two years ago.”

The effect of coronavirus restrictions also likely explains the variations seen across the nations of the UK.

More on Covid-19

The number of shoppers fell by more than 61% in Northern Ireland, 51% in Wales, and 48% in Scotland. Each has introduced tighter restrictions in recent days compared to England, where footfall was down by only 40%.

Although some retail chains didn’t open all stores on Boxing Day, such as Next, the figures were at least higher than last year, when the country was under tighter restrictions.

People walk along a busy shopping street as people look for bargains in the traditional Boxing Day sales in Liverpool, Britain, December 26 , 2021. REUTERS/Phil Noble
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Boxing Day footfall was still significantly up on 2020

It’s also thought that some people have shifted their spending online. Four in 10 respondents to a survey conducted by Barclaycard said they would buy online instead in a bid to avoid queues and crowds over the sales period.

It means it is unclear what the overall effect of people’s reluctance to shop in-person will mean for the retail sector.

British Retail Consortium spokesperson Tom Holder said: “The spread of Omicron across the UK has increased the share of spending made online as many consumers avoided town and city centres.

“While spending on travel and hospitality may be lower than their pre-pandemic levels, retailers are waiting to see whether this leads to higher spending on retail goods, particularly food and homeware.”

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