Collapsed fashion retailer Joules will live on after Next agreed a £34m cash rescue deal that preserves most of its stores and jobs.

Under the deal Next will pick up 100 of its 132 stores and only 133 of 1,600 staff will lose their jobs.

The 100 stores now owned by Next are to remain open subject to the purchaser agreeing terms with landlords.

As part of the agreement, Next will own 74% of the country-inspired brand, founded by Tom Joule in 1989, and Mr Joule will hold the balance.

Next also said it had paid £7m for the Joules head office and that the chain would retain “management autonomy and creative independence”.

Joules will use Next technology for online sales and distribution needs.

“We are excited to see what can be achieved through the combination of Joules’ exceptional product, marketing and brand building skills with Next’s Total Platform infrastructure,” Next chief executive Simon Wolfson said.

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The 19 shops that are to close immediately are in:

Lyme Regis
Northcote Road, south London
Peak Village, Derbyshire
Salcombe Fore Street
Southwold Little Joule
St Davids
Waterloo station, London

TFG, the owner of the Hobbs, Whistles and Phase Eight womenswear brands, appeared to be the frontrunner on Wednesday in an auction process to secure an agreement with Joules’ administrator, Interpath Advisory.

Joules is the second major UK acquisition for Next in as many months.

The fashion-to-homewares retailer snapped up the brand, website and intellectual property of on 9 November.

Joules had been trading as normal since a failure to secure new investment pushed it towards insolvency a fortnight ago.

The clothing, footwear and accessories retailer collapsed after its finances, profitability and cash generation came under pressure amid the cost of living crisis.

It had been in talks with both Next and TFG about new investment beforehand.